Event Coordination Certification

Step 1: Resources

Please review each of these resources thoroughly to prepare for the quiz at the end of this page.

Step 2: Questions

Event Planning/Coordination is both rewarding and challenging.

What are some the challenges you have noticed in the video?

What would be rewarding?

  • Energizing art of choreographing people and activities to create a show that creates memories for a lifetime
  • Designing and producing an event is like directing a live stage performance
  • May travel to luxurious hotels, interesting new places, and meet speakers and attendees from around the world
  • Stressful work of planning meetings or events
  • Can be very demanding
  • Must multitask, face many deadlines, orchestrate the activities of many diverse groups of people
  • May need to travel extensively for meetings and visit prospective meeting sites
  • Work hours can be long and irregular
  • Physical activity – long hours of standing and walking, carrying, moving, etc

Think about an event you would like to plan.

What story do you want to tell?

What steps would you take to tell that story?

Watch the Video!

Adjust the volume or pause the video to meet your needs.

Step 3: Exercise

This puzzle contains significant hints for the final quiz!

1. The first step in event planning is setting a d...
2. You can make your event stand out by choosing a theme that sets you apart from the c...........
3. A master plan should include venue, logistics and p.......... information.

Step 4: Summary

  • Develop Event Goal Objectives – The very first step is to establish a tangible goal and objectives. (e.g. Why are you organizing this event and what do you hope to achieve?)
  • Organize a Team – Any event takes a concerted team effort to handle all of the details. Consider identifying an event manager and heads of subcommittees, such as venue management, speakers, entertainment, publicity, sponsors, and volunteer management
  • Set a Date – If this is a new event, be sure to give yourself enough time! Ideally, you should have 4-6 months to plan (depending on the nature of your event). Check dates with key participants
  • Brand Your Event – If you want your event to stand out, you need to choose a timely and compelling theme that sets you apart from your competition
  • Create a Master Plan – Venue, logistics, and catering management (contracts, permits, insurance, etc.), speakers/presenters (identifying, confirming, logistics, and management), activities/entertainment, publicity/promotion (website and online promotion, programs/brochures, signage, social media), registration (online sign-up, payment and tracking, on-site sign-in), sponsor/partner management, volunteer management
  • Decide on Administrative Processes – In other words, how are you going to keep track of your planning, registration, budget, guest, and speakers lists?
  • Identify and Establish Partnerships & Sponsors – When you involve other people or groups in your event, they have a stake in helping spread the word, decrease costs, and increase participation. You might want to consider corporate sponsors and community organizations
  • Create a Publicity Plan – Event promotion starts with the initial notice or page on your website, note in your newsletter or email to save the date, and then builds to include online and offline publicity, media relations, and on-going outreach to encourage registration. Create post-event thank-yous, sponsor acknowledgements, and articles about the event’s key messages or fundraising success
  • Establish a Budget – Your budget should incorporate estimates for all of the key items identified on your event master plan. Don’t forget to include any travel or accommodation costs for speakers, presenters, etc
  • Determine Evaluation Process – When you set your initial event goals and objectives, you should also consider how you will evaluate the event to determine your success
  • Think about how your event will be different from other events. What are you hoping to convey through this event?
  • A short and memorable branding slogan that describes the even

  • Have a logo created to represent your event. A logo can be an effective branding tool that offers immediate recognition of your event.

Step 5: Quiz

Complete the following quiz and your certificate will be sent to your teacher once your submission has been reviewed. Good luck!

Complete Quiz

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